The storm that is Covid-19 has left us reeling
As human beings, we are exposed to change daily, but nearly always in more palatable increments than this. When the chaos eventually subsides, the landscape around us will be transformed. How will we adapt and change, to do what we do in a very different world?
Is everything going to be the way it was and the way I expected it to be?” - No. Is everything going to be the way it is going to be? - Yes. We just need to define whatever happens as okay (and then understand it as the new normal).
- Seth Godin
The world will not return to being as it once was, and you’ve got an opportunity to start changing your mindset.
Humans are adaptable and we will definitely find a way through this. It’s important to remember that we don’t like change – especially when it is sudden and forced.
So what will you do to prepare yourself for the aftermath of the COVID-19 pandemic? What new tools, strategies, processes and ideas will enable reinvention and resilience for your company?
Nicework presents our ongoing guidance, some trends you should care about and a few ideas to ponder as you define your approach to this shift.
Extended thought posts
Thought 01
The largest leap online
This is the largest and fastest leap online that we will ever see. According to the World Economic Forum, internet usage is up 50% in some parts of the world.
Whether we like it or not, we’re witnessing a major shift. This is new, uncharted territory for a lot of people, and you can be there for them. Are you ready for this shift?
Thought 02
The lock-in economy
Although level 5 lock-down has ended, our transition back to ‘normal’ life will be incremental and is at this stage, unclear. With a variety of controls and restrictive measures in place in the months ahead, there is a need to be flexible in our thinking and responsive in our actions.
How will your business survive (and even thrive), in these conditions?
Thought 03
What you put in, they'll take out
People will remember what you did for them when they needed it. This cuts both ways. Companies that operate with a clear sense of purpose will find it easier to choose where they can be generous in meaningful ways. It will be easier for them to prioritise the needs of their employees, customers and the communities in which they operate, helping them to weather the storm.
Thought 04
Expect a scarcity mindset
People are scared, the economy is going to suck for a long time and optimism is going to be hard to find.
This scarcity mindset is going to have people believing that there is not enough, and drive them to hold onto what they have.