***Thursday, April 24 · 1pm EST***
The ACTIVE Method.
Crafting Brands that Inspire and Engate
Join this conversation on building fully-activated brands that inspire loyalty, motivate teams, and create lasting impact using the ACTIVE method—Alignment, Community, Trust, Identifiability, Value, and Entertainment.
Who is this for?
If you’re an executive coach and….
[✓]
Your clients are not getting noticed in their industry
If your clients feel like no one “gets” what they do, this masterclass will show you how to fix that.
[✓]
Your clients' values are not being portrayed
Do your clients feel their brand does not represent their personality? This masterclass will clarify how your brand should be perceived.
[✓]
You are ambitious about your clients’ growth in 2025
What we are about to show you will give you the framework to help their business.
Hosted by
Founder of Nicework, Ross Drakes
Having spoken to audiences in 17 different countries, creative-turned-entrepreneur Ross Drakes knows the challenges of building strong brands. With 17 years of experience, he has been at the forefront of shaping brands, from global icons like Nike to the inventors of the hamburger. Ross teaches businesses and their leaders the secrets to building brands people care about.
Ross is putting the finishing touches on a book about what makes people care. He lectures part-time at Universities in South Africa and hosts two podcasts, One More Question and RadEO (a podcast for EO South Africa).
What's in it for you?
-
![]()
The Power of an Activated Brand
Explore how activated brands have reshaped industries for over a century—and what that means for you today.
-
![]()
Alignment That Inspires Action
Learn how to rally your team around a shared brand purpose, driving clarity and momentum.
-
![]()
Creating a Loyal Community
Discover how fostering genuine connections with customers and employees builds lasting loyalty and engagement.
-
![]()
Building Unshakable Trust
Uncover how authenticity, consistency, and bold messaging can make your brand the one people believe in.
-
![]()
Staying Ahead of the Curve
Learn how to drive innovation and maintain relevance in a crowded, ever-changing marketplace.
-
![]()
Stories That Stick
Master the art of storytelling that sparks curiosity, ignites passion, and keeps your brand unforgettable.
This isn’t just another branding session—it’s about creating a dynamic engine for long-term growth, adaptability, and loyalty. By the end of this session, you’ll have actionable insights and a framework to transform your brand into a powerful force in any market.
Don’t just take our word for it…
Here’s what others are saying about Ross and Nicework
“Even though I'm really thoughtful about what I do, [Nicework] pushed my thinking even further about why I'm doing it. I was asked really deep questions about who I am, why I do what I do, and what really had meaning and purpose to me and my work. I felt seen and heard.”
Ali Levin – Coach, Speaker, YPO-Certified Facilitator and Leadership Development Expert
“Before we came to Nicework, we didn't really have a brand that spoke to who we really were. And so we were almost misrepresenting ourselves in the marketplace. Now we feel like our brand and our values represent who we are, but also the gravitas that we have as a consultancy. I think it's allowed us to stand out from the crowd.”
Hayley Barnard – Founder, Mix Diversity
“A lot of times it's hard to identify how we should be communicating something. But I think part of your job is to understand what people want to hear and how they would receive it and hear it through their ears versus just us speaking at them. And I think that really helped us better understand how we should communicate and how people will receive and perceive what we say.”
Ben DeBow – Author of Amazon Bestseller "End of Abundance in Tech", Founder and CEO at Fortified
***Thursday, December 19 · 7pm SAST***