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CARLY AYRES
EP.05
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Carly Ayres
Great work comes from honesty and commitment to process
In Episode #5 of One More Question, captain of the Nicework ship, Ross Drakes chats to Carly Ayres about climbing into a boat with holes and setting sail for the horizon, focussing on process to create interesting work, and being completely transparent throughout the process so that others can learn from you. Ross and Carly take us through HAWRAF’s journey from inception to conclusion, and the lessons learned - creating robust processes and why they are important, why you should price your work correctly, and how founders lose sight of their original vision, not ending up where they want to be.
Thinking of starting an agency? Starting a new project with an agency you haven’t worked with before? Think you’ve lost or strayed from your vision? If any of these hit home, this isn’t an episode you want to miss.
More about Carly
Carly Ayres is a writer and creative director based in New York. Up until recently, she was a partner and co-founder at HAWRAF, an interactive design and technology design studio that worked to engage people in new & interesting ways. From sound-reactive identities to mirrored selfie posters, HAWRAF worked to help brands have better conversations. Prior to HAWRAF, Carly worked humanising AI and evolving the Google logo in Google’s Creative Lab. She’s given voices to Fortune 500 companies & chatbots alike and writes on design, as well as a slew of other things.
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One More Question is a podcast by Nicework. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our founder Ross Drakes.
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