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JESSIE MCGUIRE
EP.54
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Jessie McGuire
What are the limits of branding?
In Episode #54, Ross is joined by Jessie McGuire, Managing Director at brand design studio ThoughtMatter.
Jessie leads a diverse team in creating daring designs and identities for a wide range of clients, from global brands to local communities, art museums and foundations, and institutions and non-profits.
Ross and Jessie discuss the limits of branding, how designers should be thinking about their work, and why not all brands need to be ‘conscious’.
Highlights
We have to be doing work that is going to change the world around us
The boundaries of branding are absolutely limitless. What's not limitless are designers
As designers, we cannot continue to think about the planet as a completely replenishable resource
We have the opportunity to show what we support through what we buy
At the end of the day, maybe you just are selling chocolate. You don't have to make it be about some larger societal issue
If we're saying that the design industry needs to change, we have to start making those moves ourselves
More about Jessie McGuire
Jessie McGuire is the Managing Director at brand design studio ThoughtMatter. She leads a diverse team in creating daring designs and identities for a wide range of clients, from global brands to local communities, art museums and foundations, and institutions and non-profits.
Her work spans projects for clients like Kimberly-Clark, P&G, and Colgate Palmolive. Jessie has played a role in raising awareness for socially progressive causes such as March for Our Lives, Girls Write Now and The Joyful Heart Foundation, and supports community-minded efforts for The New-York Historical Society, Downtown Staten Island, and The Center for Arts Education.
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Season 03 of One More Question focuses on brands and, more importantly, brands that make an impact in people's lives.
This podcast came about because we want to share some of the best answers we have heard over the last 14 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes.
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