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MATTEO BOLOGNA
EP.45
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Matteo Bologna
The secret differentiator - Why your brand should own a typeface
In Episode #45, Ross is joined by Matteo Bologna, Founder and Creative Director of New York-based branding studio Mucca.
Matteo’s multidisciplinary background in architecture, graphic design, illustration, and typography has helped him build one of the most respected companies in design. He’s a former board member of AIGA NY and President emeritus of the Type Directors Club.
Ross and Matteo discuss typography as an underestimated branding tool, why your brand should own a typeface, and the mistake brands like Balenciaga are making by throwing away years of heritage to be more ‘digital-friendly.’
Highlights
A brand is an organism composed of hundreds of elements, logos, copywriting, photography, colours, and of course, typography
Big companies spend millions of dollars on their fucking brand. Why can't they spend a little bit more money to make sure they have a font that is recognisable?
They don't even have to say anything. They just have to put type on a page and people would immediately recognise the brand
It's very difficult to maintain what's good about the brand
They're rooted in this idea of being digital-friendly but they're falling in line with everybody else
If you spend $250,000 for a photo campaign, that gets used for one season. If you spend the same amount for a font that you use for 20 years, the cost is negligible
More about Matteo
Matteo Bologna is the Founder and Creative Director of New York-based branding studio Mucca, a singular personality whose multidisciplinary background in architecture, graphic design, illustration, and typography has helped him build one of the most respected companies in design.
Over his celebrated career, Matteo’s focused but fun-loving approach has earned strong client partnerships across countless industries, from startups, small retailers and beauty powerhouses to hospitality where he has designed for various renowned hotels and restaurants. This includes work for Sephora, Barnes & Noble, Target, WeWork, Whole Foods, Adobe Systems, the legendary Balthazar in NY and many others.
Matteo is also a former board member of AIGA NY and president emeritus of the Type Directors Club, frequently lecturing around the world about his passion for typography. For his efforts, he has been widely recognized by industry publications, competitions and exhibitions, including: Communication Arts, Eye, Graphis, HOW, PRINT, the Art Directors Club, and the James Beard Foundation.
Show notes
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Season 03 of One More Question focuses on brands and, more importantly, brands that make an impact in people's lives.
This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes.
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