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GERHARD HUMAN
EP.61
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Gerhard Human
Building a brand by mistake with Repeat Offenders
In Episode #61, Ross is joined by Gerhard Human, illustrator, animator, art director, and founder of Repeat Offenders.
Gerhard’s been working in the visual industry since 2001. His work is strongly inspired by underground comics, skate culture and animation. He’s done TV commercials for brands like MTV, Adobe, Goodwill, and Smirnoff, and his work has been featured online and in print.
Ross and Gerhard discuss his entry into Web3 and how NFTs have opened a new touch point for fans of his art, expanding his reach globally and making his work more accessible to new audiences.
Highlights
When I got into PVNKS I quickly realized that I was building a brand, building a world
This is a hub for like-minded people invested in the project, but they're also invested in you, as an artist
Art is something that you do of your own will, not for the sole purpose of selling
Everything I saw at the time was really repulsive – terrible drawings of terrible things that are slightly altered by an algorithm
My sole purpose is making something + seeing if someone enjoys it. If someone enjoys it – that's all they need to get from it
Marvel or Dark Horse have got a huge platform to make your idea grow but they'll also take over
More about Gerhard Human
Gerhard Human is an illustrator, animator, and art director based in Cape Town, South Africa. He’s been working in the visual industry since 2001.
His work is strongly inspired by underground comics, skate culture, and animation.
He’s done TV commercials for brands like MTV, Adobe, Goodwill, and Smirnoff; his work has been featured online and in print.
Apart from commercial work, Gerhard had regular art exhibitions around the world.
Show notes
Miscellaneous
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Want to be interviewed on One More Question? Find out more here
Season 04 of One More Question focuses on brands in web3. How are blockchain, NFTs, decentralisation, and the reallocation of creativity affecting our culture? We speak to builders, leaders, and brands that are building the next iteration of the internet and culture.
This podcast came about because we want to share some of the best answers we have heard over the last 15 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes