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SIZAKELE MARUTLULLE
EP.26
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Sizakele Marutlulle
Business: It’s not about buying the latest Bentley
Sizakele Marutlulle joins Ross for Episode #26 of One More Question. As a previous guest on Season 01 of One More Question, we get to find out how Sizakele’s focus has shifted since her first appearance on the podcast.
Sizakele is a strategist and creative problem solver with more than 23 years of experience in leadership, business architecture, brand building, innovation and people development. She works at the intersection of commerce, creativity and culture to design solutions to help female-led and pro-Africa businesses compete, win and prosper.
In this episode, Ross and Sizakele discuss the power of female led businesses and why she has decided to focus on assisting and developing female entrepreneurs. They also chat about Purpose — how it has been used or misused by lazy marketers and CEOs and its potential to drive business when used properly.
Highlights
Purpose defines what you do when nobody's looking. Unfortunately, we're seeing a lot of posturing and gesturing.
What I've seen in the last three years is an obsession with the startup culture. On the other end of the pendulum, you've got an obsession with people who can now globalise and take their brands beyond national boundaries, but there's this missing middle.
The narrative of business is growth, you know — you need to keep growing. And I think there's a very interesting conversation that I've started to hear of people going — well, what if we didn't need to grow? You know, what if we needed to grow to a certain size, and then that was okay, like that's enough?
If we started measuring the profitability of purpose-led brands at a level which is at the scale of the JSE then you would start seeing businesses take this stuff seriously.
The data is there that shows how, if we truly can support the efforts of female entrepreneurs, we can see the parallel effects and the growth of communities and families.
The persuasion that is still left, and particularly in this country. One is to reverse businesses' obsession with hiring CAs as CEOs. Two is having brand builders on board, because if you don't have the voice of the consumer represented at board level, then you're just speaking to each other about beans and numbers.
More about Sizakele
Strategist and creative problem solver Sizakele Marutlulle has over 23 years’ experience in leadership, business architecture, brand building, innovation and people development. She works at the intersection of commerce, creativity and culture to design solutions to help female-led and pro-Africa businesses compete, win and prosper.
She is a disruptive thinker, cultural creative, business architect, ideation activist and public speaker with experience across various sectors and geographies. She has the rare talent of having worked in the public and private sectors, with small and established businesses at various stages of development. She has also founded, turned around and/or accelerated several ad agencies. She applies this deep and diverse knowledge to unlock sustainable commercial and reputational success for her clients.
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One More Question is a podcast by Nicework. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our founder Ross Drakes.
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