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TOM FELS
EP.25
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Tom Fels
The business of the future is Purpose-driven
Tom Fels, CEO of Animarem and regional representative of the B Corp movement, joins Ross for Episode #25 of One More Question.
An evangelist for conscious business, Tom held various leadership positions before founding Animarem — Group Managing Director of Publicis Machine, CEO of Nurun, and CEO: Hospitality at Singita. He is passionate about connecting people to powerful ideas that accelerate business and lead sustainable change.
Ross and Tom chat about Purpose-driven business — what it means, why companies choose to become Purpose-driven, and the benefits of choosing to do so. They also speak about the global B Corp movement and how it backs up your choice to be a Purpose-driven company.
This is a great episode for anyone that wants to learn more about being a Purpose-driven company, the B Corp Certification, or why these movements can help businesses become more future-fit.
Highlights
Various studies are now showing that multi-stakeholder centricity is more profitable in the long term
Your purpose should also guide how you do the business that you do, not necessarily what you do, but how you do it.
Suddenly, the narrative on the outside of the business — the market facing side — changes, because it starts becoming a business that really is determined to do more for its various stakeholders, not just shareholders
Rather than looking at an industry, I'm looking at a psychology of leadership that says — Hey, I believe we can do better, I can believe we can be better.
Purpose-driven business, not just in theory, but in action — the B Corp certification is ultimately a trademark for that orientation
For enlightened leaders, they should constantly be looking for how to improve their businesses, and this is certainly one way to make their businesses more future fit
More about Tom
An evangelist for conscious business, Tom Fels is the Founder and CEO of Animarem, an advisory focused on transforming business as a force for good, and the regional representative of the global B Corp movement in Southern Africa.
Tom’s journey to purpose saw him guiding the world's top brands to growth as communication group Publicis Machine‘s Group Managing Director, supporting digital transformation as CEO of Nurun - the Publicis specialist technology agency – and then embarking on a role as CEO: Hospitality at the world-leading conservation tourism business, Singita.
Tom is passionate about connecting people to powerful ideas that accelerate business and lead sustainable change.
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One More Question is a podcast by Nicework. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our founder Ross Drakes.
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