*** 21 April 2021 ***
Back by popular demand
Webinar — Get people to really care about your brand
You don’t have to be an expert to build a great brand
“Awesome session guys - so much value. Thank you”
— Shaunei Gerber, UX/UI Designer, Head of Digital Transformation Marketing
Book your spot below
*** Build your Brand Impact Model ***
In this webinar, presented by Ross Drakes, you’ll learn how to cut through the clutter, connect with the right people, and get them to care enough to take action
(They may even care enough to get your brand tattooed on their bodies)
Book your spot now
Keep scrolling for more info >>>
“I would say that Nicework has a very tried-and-tested formula that didn’t feel like textbook work”
What you’ll learn
A session you can really dig into >>>
Why you need a clear positioning
Why differentiation is important for your company
The most common mistake we make when we communicate
How to analyse your current messaging
How a strong brand increases the value of your company
Real-world examples of companies that are getting it right
Meet your speaker
Ross Drakes
Once a Creative Director, his love for helping businesses find solutions to their most burning problems and grow through Purpose has drawn him away. He now focuses on facilitation and helping clients win. He still loves to weigh in on any creative brief thrown at him, so don’t be shy to pitch him your idea.
Founder + Owner,
Creative Director, Public Speaker
Ross is a proud member of the Entrepreneurs’ Organization (EO), sat on the Johannesburg board as Communications and Strategic Alliances chair, and later served as the president of the Johannesburg chapter. He is currently part of the Global Communications Committee which helps shape the way EO communicates, internally and externally.
He has been the host and organiser of Creative Mornings Johannesburg for the last 7 years and hosts two podcasts — One More Question (by Nicework) and RadEO (for EO South Africa).
As a professional speaker, Ross engages audiences on Impact, Purpose, Brand and Community. He has a keen interest in how to influence culture and the power of story.
Ross derives an immense amount of joy from being a father to his two-year-old son, Sebastian Richard Drakes.
Questions you might be asking
I’m not a branding or marketing expert. Should I attend?
Most definitely. This webinar is for everyone and will help you gain a better understanding of your company should communicate.
I’m already an expert, what more could I learn?
Even if you’ve been in the game for a long time, a little bit of perspective can help shift how you communicate. There’s definitely something for you to learn – from the biggest mistake we all make when communicating to inspiration from some of the world’s best.
Do I have to stay for the full webinar?
No. We understand life gets busy. There will be a recording sent out to webinar attendees.
How much are tickets?
Free. You don’t have to pay a single cent.
What if I have a question?
We love questions. There will be time allocated for questions at the end – ask a many as you like.
Will this be valuable?
If you’re a business owner, leader of a company, a startup founder, or are in a marketing or communications role, this webinar is for you. You’ll learn about positioning and come out with a new perspective on how your company communicates with its audience.
Will I have the time?
Yes. This is a 90-minute webinar with time allocated for questions at the end. There will also be a recording sent out to webinar attendees.