Online course
Build your Brand Impact Model
In a highly competitive world where everyone is waiting for the next big thing, why should anyone care about what your company does? Communicate the difference your company makes and use it to connect with and engage your audience.
Interested? Sign up for more information
What you’ll learn
Why should anyone care about what your company does? With a wealth of choice and information available at the click of a button, what puts you ahead of anyone else? This course will help you communicate the difference your company makes in the world and the lives of its customers in a way that makes people care enough to take action.
Why Purpose alone isn’t enough
The importance of understanding your impact
The most common mistake we make when we communicate
Analyse your current messaging
Learn how to flip your messaging to make it more effective
Define various stakeholders, what matters to them, and how this affects your company
The Nicework Brand Impact Model and how to articulate your company’s impact
Articulate your brand positioning territory
Clarity on your unique benefits
A clear list of reasons to believe that you can deliver on what you promise
A set of values your clients can understand
Use the Impact Model as a filter for your marketing, communications, and CSR efforts
How to run a workshop
Case studies on how this works in the real world
Who will benefit from this course?
Founders
Leaders of companies
Heads of marketing and communications departments
Interested in sending your team on the course? Contact us for a group discount.
Why should you care?
Take Purpose a step further — across the Give-a-Shit line — to clearly communicate why your company deserves to own a space in the minds of consumers.
People will only care about your company when they understand how it affects their lives. in this course, you’ll learn how to communicate the difference you make in the world in a clear and consistent way, and how to own a positioning that is aligned with your purpose. You’ll also learn how to back your positioning up and solidify your place in the market through emotional and functional benefits, the reasons to believe you can deliver on what you promise, and your values, making what you do human and more relatable.
This model will give people a reason to choose you, it will help you back that reason up, and it will give them a reason to stay with you.
What you get
A workbook for you to capture your thoughts
A PowerPoint presentation that allows you to easily share your message with your team
A facilitator’s guide that provides easy to follow steps
Step-by-step instructions
An executive summary of the Brand Impact Model
Some icebreakers to use for interviews and in introducing your Brand Impact Model
“Nicework have an excellent Brand Communication Model... it's the best tool I've found for dissecting a messaging framework for an organisation, and having that tool at the heart of the outputs was very powerful”
Jason Goldberg, CEO of 10x-e
Meet your facilitators
Ross Drakes
Once a Creative Director, his love for helping businesses find solutions to their most burning problems and grow through Purpose has drawn him away. He now focuses on facilitation and helping clients win. He still loves to weigh in on any creative brief thrown at him, so don’t be shy to pitch him your idea.
Founder + Owner,
Creative Director, Public Speaker
Ross is a proud member of the Entrepreneurs’ Organization (EO), sat on the Johannesburg board as Communications and Strategic Alliances chair, and later served as the president of the Johannesburg chapter. He is currently part of the Global Communications Committee which helps shape the way EO communicates, internally and externally.
He has been the host and organiser of Creative Mornings Johannesburg for the last 7 years and hosts two podcasts — One More Question (by Nicework) and RadEO (for EO South Africa).
As a professional speaker, Ross engages audiences on Impact, Purpose, Brand and Community. He has a keen interest in how to influence culture and the power of story.
Ross derives an immense amount of joy from being a father to his two-year-old son, Sebastian Richard Drakes.
Jason Tuohy
Jason is a strategist, facilitator, and sometimes a copywriter. He studied Strategic Communication at the University of Johannesburg and found a job in marketing when it came time to enter the real world.
Care, to me, means action. When people care about something, they are moved to act. How much do they care? What is the solution? How simple is it for them to act?
Jason has worked in small agencies and some of the worlds most luxurious automotive brands. For four years, he was a co-founder and organiser of Touch — a monthly talk series which helps bridge the gap between students and their industry (he has since stepped away).
Somewhere in between, Jason stumbled upon Patagonia and read Yvon Chouinard’s book — Let My People Go Surfing — he has been a Patagonia fanboy and a proponent for Purpose-driven business ever since.
He has a keen interest in creating a better world by protecting our oceans and investing in regenerative agriculture. If you don’t want to talk about either of those, you can also try climbing and the outdoors, breathwork, freediving, or sharks, orcas and other sea life.
Course / Tell your compelling Brand Story