Helping women break through what's stopping them and step into their greatness.
Ali Levin is a celebrated coach, speaker, leadership expert, and entrepreneur who works with people (mainly women) who want to live their most profound lives. By helping them overcome the things holding them back or in place, she empowers them to define the life and career they truly want, and then build it. She came to us to help her develop a brand strategy, identity, and messaging that truly represents her and what she stands for—then bring it to life.
“We’re born with light, love, and gifts. I help people return to themselves”
- Ali
“She’s one of the women, and humans, I know that walk the walk”
- Sabah
Strategy
It didn’t take us long to pick up on Ali’s genuineness. She’s led an interesting life, dedicated to helping others and filled with varied experiences that led her to immense success—at least in terms of society’s definition of the word. But she walked away from it all to start again, understanding that she needed to dive deep to reconnect with herself and uncover what would bring her genuine joy and fulfilment. Now, she helps others do the same thing. This led us to the core message of her brand, and her positioning statement: Be Profoundly You
Design
To bring this story to life, as well as capture Ali’s vivacious but grounded personality, we developed an organic yet vibrant colour palette that sets her apart in the worlds of coaching and speaking. It’s crafted around four core concepts:
• Earth, symbolising her deep connection to nature
• Light, representing how she helps her clients see their challenges clearly
• Love, reflecting her genuine care for both her clients and her work
• Parchment, a nod to her love of reading and the knowledge she shares
We also designed a set of vibrating icons that add a sense of boldness and authenticity to her brand, reflecting her approach. They enhance messaging by adding character to designs and providing context about both the messaging and who Ali is.
The last step was to pull this all together into a website that showed Ali and her new brand off to the world, and helped her increase her online presence and secure leads.
Impact
All in all, Ali was incredibly happy with her new brand and messaging. She felt seen, heard, and understood. Even her clients and friends recognise her in her brand. By streamlining design choices, we’ve empowered Ali to take full charge of using and growing her brand by enabling her to focus on messaging without being overwhelmed by design details. Ali has gone on to build out more offerings to help women break through what's stopping them and step into their greatness, supported by a strong brand that tells her story in full.
Team
Creative Director – Shannon Davis
Strategist + Copywriter – Jason Tuohy
Designer – Jaco Burger
Animator – David Hillier
Producer – Naledi Mokhele
Web Developer – Pete Reynolds