Online course
Make Them Care package
The Make Them Care package gives you access to three immersive online courses – Become Purpose-driven, Build your Brand Impact Model, and Tell your compelling Brand Story
Find your companies’ true north, by clarifying the difference you make in the world, creating a bulletproof messaging framework, and making your story memorable and easy to share
What you’ll learn
Clarify your Purpose, position your brand, define your message, and create a story for people to relate to and get behind. This is the basis of everything you need to grow your company and brand using purpose.
You get everything from Become Purpose-driven, Build your Brand Impact Model, and Tell your compelling Brand Story, all rolled into one. View the individual courses for full lists, but here’s an overview:
Understand the value of Purpose-driven business and how to use Purpose to take your business forward
Everything you need to make your business Purpose-driven
Understand why getting people to care is the most important factor in any communication — from getting them to choose you to why they stick with you
Use your Purpose to differentiate and solidify your position in your market
A framework for all of your messaging — clarify why people should choose you, why your customers stick with you, and why you should be allowed to occupy a space in their minds
Make your story memorable and shareable. Understand how to use it to pitch, to sell, and make people care
Who will benefit from this course?
Founders and owners of small-medium businesses
Leaders of companies interested in becoming Purpose-driven or enhancing your Purpose-driven marketing
Heads of marketing and communications departments of medium-large companies
Interested in sending your team on the course? Get in touch for a group discount
Why you should care?
The medium is not the message. That next gimmick, the next social network, the next piece of shiny new tech — they work...for a month. Understanding what your company stands for, the dent it wants to make, and how best to share this with the world will stand you in good stead for years to come, if not in perpetuity.
Clarity of Purpose has been shown to simplify decision-making, help companies pivot into new markets, inspire employees, connect with customers, and ultimately drive growth. It’s not a panacea for everything in business, but it is a tool to help you change the way you see your company and how to answer the challenges it faces.
A bulletproof messaging framework provides you with a yardstick for every marketing, PR, and sales campaign your business undertakes. If it doesn’t fit the framework and feed into your greater purpose, it won’t help you build your positioning. Crystalise your messaging and find signal among the noise.
People don’t connect with facts, we connect with stories. In a world where every brand promises the best and customer’s bullshit meters are finely tuned, where sales are made on features and facts, your company has the opportunity to be different, to create something to remember and share.
Course / Become Purpose-driven
Companies that have clarity of Purpose outperform those that don't. Use Purpose to fuel your growth
What you get
A workbook for you to capture your thoughts
A PowerPoint / Keynote presentation that lands the importance of purpose for your team and allows you to easily share your message with them
A facilitator’s guide that provides easy to follow steps
Step-by-step instructions
A summary and worksheet of the Purpose and Brand Impact Models
Some icebreakers to use for interviews and in introducing your Brand Impact Model
“In our case, a new identity and service model that hit the mark. Bullseye! Not a fraction of doubt or sentence of revert. Seldom have I experienced such comfort in a new direction. Thank you Nicework”
Rob Dennison, CEO Trainiac
Meet your facilitators
Jason Tuohy
Ross Drakes
Shannon Davis
“Great presentations aren't based on the speaker alone, they're about the well-researched, strategically-organised content that makes audiences sit up and listen. Ross Drakes has both content and delivery perfectly built and balanced every time he presents”
Don Packett, ex-CEO Missing Link
Explore more courses
Purpose is a tool for growth. Companies that have clarity of Purpose and communicate it frequently outperform those that don't. Purpose will help you attract the right people, streamline decision making, inspire action and change, and and look beyond your perceived market restrictions to deliver growth.
Why should anyone care about what your company does? With a wealth of choice and information available at the click of a button, what puts you ahead of anyone else? 90% of companies fall into the trap of talking about themselves too much and not talking about the value they create in their target market’s lives. There's a good chance you've done it, too. This course will help you communicate the difference your company makes in the world and the lives of its customers in a way that makes people care enough to take action.
People don't buy facts, they buy stories. If you want to fade into the background and become just another company, then facts are what you need. If you want to connect with an audience and become their first choice, you’ll need a story.